Marketing

MARKETING (B.B.A.)

Chair: Crandall
Faculty: Brown, Howard, Jones, Smith, Williams

Program Description

Marketing is a system of business activities that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Professional opportunities abound for graduates in marketing including brand management, advertising, sales, communications, promotions, public relations,  supply chain management, market research, among others.

Students will learn in a hands-on classroom environment that blends theory with experiential learning activities that may include competing at local and regional competitions and conducting research for external clients currently working with the university.  

Students have the opportunity to develop important business skills valued by employers through internships and networking with leaders in the marketing industry.