Marketing

MARKETING (B.B.A.)

Chair: Crandall
Faculty: Brown, Howard, Jones, Smith, Williams

Program Description

Marketing is a system of business activities that begins with an interpretation of the wants and needs of consumers, follows through with all activities involved in the flow of goods and services from producers to consumers, and ends with those services necessary to aid the consumer in getting the expected usefulness from the product or service purchased.

Every organization’s goal is to market and sell its products or services profitably while creating a valuable relationship with customers. A marketing graduate could find professional opportunities in sales, advertising, communications, promotions, brand management, supply chain management, research, and more for companies both large and small, for profit and nonprofit. The emphasis of our program is a blend of theory and “hands-on” experiences through projects with external clients, internships, and interactions with leaders in the marketing industry.