Faculty: Brown, Howard, Jones, Smith, Williams
Marketing is a system of business activities that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Professional opportunities abound for graduates in marketing including brand management, advertising, sales, communications, promotions, public relations, supply chain management, market research, among others.
Students will learn in a hands-on classroom environment that blends theory with experiential learning activities that may include competing at local and regional competitions and conducting research for external clients currently working with the university.
Students have the opportunity to develop important business skills valued by employers through internships and networking with leaders in the marketing industry.
|Course Number||Course Name||Credit Hours
|MKTG 3113||Marketing Research||3|
|MKTG 3123||Consultative Selling||3|
|MKTG 3143||Supply Chain Management||3|
|MKTG 3153||Customer Fulfillment through Product and Service Innovation||3|
|MKTG 4153||Marketing Management and Strategy||3|
|Total Credit Hours||21 *See below|
|Course Number||Course Name||Credit Hours|
|MKTG 4013||Transnational Marketing||3|
|MKTG 4023||Category Management||3|
|MKTG 4033||Customer Relationship Management||3|
|MKTG 4933||Resource Development||3|
|MKTG 4953||Marketing and Social Entrepreneurship for Not-for-profit Organizations||3|
|SBUS 4113||Sports Marketing||3|